Fair trade is a deliberate effort to engage the global market in responsible business principles. Throughout generations of conventional trade, some of the world’s most skilled craftsmen have been marginalized. Today, talented artisans in regions of Latin America, Southeast Asia, and Central Africa are fighting to maintain personal dignity while struggling to provide for themselves and their families. Fair trade organizations work to provide these artisans with an opportunity for economic development by helping them rightfully earn a living wage in safe and healthy working conditions.
In addition to ensuring fair wages and safe working conditions, transparent fair trade practices empower men and women of the majority world to develop long-term relationships with buyers, grow in business expansion and ownership, and cultivate prolonged subsistence through environmental sustainability.