Advances in technology and artificial intelligence (AI) have changed the way we interact with almost everything in our lives. From how we drive, with self-parking cars, to asking Siri to remind us of an upcoming anniversary or birthday. But can this seemingly futuristic technology change the integrity of an online casino?

Detecting multiple accounts

Most aspects of fairness in gambling are created by eliminating the amount of cheating that takes place. A couple of ways AI does this is by detecting if multiple accounts are being used by the same person. It does this by tracking the IPs of where accounts are logged in and blocking them if they appear suspicious.

The way that multiple accounts can be used to commit fraud is as follows: Imagine you are playing poker. There are 5 people sitting at the table. You have 4 of the 5 accounts. You now know all the cards on the table minus 1. This means that you can use the accounts together to give the impression that there is a game going on, when in fact all you are doing is having other players raise the stakes so that you can rake it in with one of your four accounts.

Cash flow

AI prevents the export limitations of today’s internet speeds. It also prevents things like chip dumping, a situation in which a player intentionally loses to another player. Chip dumping is usually used in conjunction with money laundering and is highly illegal. This is not the only way to prevent money laundering at an online casino, other methods include confirming new players and imposing withdrawal limits. It can even be blocking suspicious accounts from withdrawals. The game is only enjoyable if everyone is playing to win.

Competitive play

It’s not fun to play against an opponent who follows the same pattern when deciding on the next play. With AI, this can be prevented through more “random” but thoughtful choices, creating a more competitive landscape. It also makes the games fairer, as you can’t simply study a pattern to win.

Artificial intelligence makes gambling safer

While games are not always fairer, AI makes gambling safer. While gambling is a pastime for many, there are those who exhibit problematic behavior and ruin other people’s enjoyment. Thanks to AI, this is no longer a problem.

Before AI, detecting problematic behavior online was an impossible task! Now, fortunately, this software is advanced and can detect problematic behavior by analyzing trends, such as deposits made, win/loss ratio, time spent playing, number of games played and much more. When the AI notices that someone is exhibiting problematic behavior, the system can intervene by displaying interactive pop-up messages that include temporary bans. This has effectively helped those who are struggling to get help. Some sites even go so far as to ban accounts or IP addresses.

Players who struggle to get help can, with clean motions, play and win against their opponents without worrying that you are “ruining” someone’s lifestyle, or that someone will challenge you to a rematch for the 132nd time.

A more immersive experience

AI helps make online gambling a more immersive experience by customizing the layout of the site so that the games you visit most often are visible. It’s not just the games the player has played, but also similar games that might interest them, saving them hours of sifting through games to find the right one. This feature allows players to focus on winning their games in the best arena that fits their playing style.

AI can even go so far as to change the color and size of text in various UI elements if the site detects that the user may have difficulty seeing what is written – so everyone has access to the same information. In this way, everyone has the same information advantage over their opponents.

Individual rewards

If you’re a new customer or VIP, getting a reward that really speaks to you when you enter or purchase helps motivate you to keep playing. This is the way AI has increased customer retention at online casinos, giving players what they want when they win. This can be seen as ensuring fairness, as it often includes giving a VIP or new player a few extra coins or even a small advantage. This is fair because new players haven’t played before, so they can take advantage of all the help they can get, thus preventing experts from simply snatching their hard-earned money. VIPs pay for enriched experience, so it’s only fair that they get it.

The world of gambling has undergone great changes, from the classic land-based casino to click gambling. AI seems to be the next logical step in the development, hopefully to the benefit of players who want to play fairly. What do you think about it? Do these steps we are taking with AI help ensure fairness in the online casino space?